Today we’d like to introduce you to Andrew Evans & Bill Robb. Hi Andrew and Bill, we’d love for you to start by introducing yourself.
Fittingly, our vision for AZ Endurance was realized during a conversation over post-run refreshments in a bar. I (Andrew) expressed my desire to help runners of all abilities train more efficiently, and Bill replied that he had that same aspiration. One of us pulled out a pen and started mapping out the business model on a cocktail napkin – so cliched, I know!

Within weeks, we were coaching runners and testing our model. Our first coaching clients were friends — we couldn’t even convince our families to be our guinea pigs. These poor souls were gracious and patient enough to allow us to test our training theories on them. They provided essential feedback, which we used to work out the kinks and refine our approach. It was imperative for us to begin modestly and earn a reputation based upon merit and athlete satisfaction. Eventually we saw enough success in what we were doing that we felt confident in our product.

Read the full article on VoyagePhoenix: https://voyagephoenix.com/interview/meet-andrew-evans-bill-robb-of-phoenix-az/